Launched on February 4, 2014, the Wild Time app is available online and allows players to play for fun or participate in a second-chance promotion. By using the app to enter non-winning tickets, players have the opportunity to win Players Club reward points or instant game cash coupons, which are redeemable at any retailer. A mobile version for Android users can be found at the Google Play Store, and an iPhone and iPad version is available for download at the Apple Store.
Developed in collaboration with Pollard Banknote, the Wild Time app builds on the remarkable success generated by previous interactive second-chance apps used to support Bingo, Cashword, and many of the Lottery’s licensed properties. The Wild Time interactive game features a format that gives players visiting the website the full experience of Wild Time’s attention-grabbing animation and entertaining sound effects.
“The launch of the Michigan Lottery’s interactive Wild Time app is the latest in the Lottery’s continuing effort to provide players with the very best products that this industry has to offer, and Pollard Banknote is proud to provide the tools needed to support that initiative,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “Based on the incredible success the Lottery has experienced with its Cashword and Bingo apps, we are confident that players and retailers in Michigan will respond just as enthusiastically to the increased playability of this popular game.”
“With the introduction of this exceptional new game, Pollard Banknote has once again proven itself to be the partner of choice when it comes to innovation,” said Tom Weber, Chief Deputy Commissioner, Michigan Lottery. “This fun, new app gives users more chances to play and win, and allows potential players to familiarize themselves the popular Wild Time brand by providing the option to play for fun. We look forward to continuing our partnership with Pollard Banknote to leverage current technology and develop more of these ground-breaking products for our players to enjoy, which ultimately benefits the State of Michigan.”
Pollard Banknote and its predecessor companies have been the primary instant ticket supplier to the Michigan Lottery since 1986. In fiscal year 2013, the Michigan Lottery provided $734.3 million to the State School Aid Fund. Established in 1972, the mission of the Michigan Lottery is to support State education programs with the highest integrity. It accomplishes this by providing highly entertaining products through a dynamic public business enterprise built upon honesty, customer satisfaction, and teamwork.