Since 1986, Pollard Banknote has supplied a range of products and services to BCLC—from game design and instant ticket production to marketing support and strategic planning. The Lottery has also launched many of Pollard Banknote’s patented and exclusive product innovations over the years, including Scratch FX®, Spectrum Scratch FX®, PlayBook®, and other Fusion® games.
This new contract will also give Pollard Banknote the opportunity to provide a number of value-added services to the Lottery, including professional development seminars and the company’s SureTrack™ lottery management system. This increased knowledge and efficiency, combined with the introduction of new innovations over the next five years, will help BCLC continue to drive sales growth and expand its consumer base.
“Pollard Banknote is very proud of our 28-year partnership with BCLC,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “BCLC is a long-valued customer, and we have worked hard to increase sales and offer the Lottery an expanding selection of innovative products and services to meet the consumer behavior of its jurisdiction. We embrace this opportunity to help BCLC continue its impressive growth in its instant ticket category to maximize revenues that support health care, education, and communities in British Columbia.”
“We’re excited to build upon our relationship with Pollard Banknote and grow the partnership that has been forged over nearly three decades,” said Kevin Gass, BCLC’s Vice-President of Lottery Gaming. “The company is known for driving sales and providing leading-edge product innovations and we look forward to bringing some of those new, innovative products that will engage and entertain our customers to the market.”
BCLC is a provincial Crown Corporation offering socially responsible gaming entertainment while generating income to benefit all British Columbians through health care, education, and important community programs.