As a member of the Asia Pacific Lottery Association (“APLA”) and an exclusive provider of instant tickets to Taiwan for the past 12 years (seven years contracted with TLC and five years with the previous operator), Pollard Banknote has developed an in-depth understanding of the Taiwanese market—specifically, the game design characteristics and play preferences that appeal most to players, as well as the unique security and quality considerations that must be taken into account for optimal success. Since 2006, TLC has seen an extraordinary 347% increase in instant ticket sales—the result of a charitable reputation, diverse product portfolio, and a strategic marketing partnership with Pollard Banknote in the areas of promotion, product design and channel management.
Sales data from early 2014 indicates that the Lottery is on track for yet another year of tremendous growth. During the first three months of 2014 alone, TLC generated a staggering $1.35 billion USD in instant ticket sales—a particularly noteworthy achievement considering 2013 annual instant ticket sales totaled $1.67 billion USD.
“We have developed a very close and cooperative working relationship with TLC over the past seven years,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “The unprecedented growth experienced by TLC in recent years is a reflection of the Lottery’s hard work and dedication to providing secure, high-quality games to the people of Taiwan. We are committed to building on the proven success of this partnership and continuing to explore new and innovative products and marketing strategies for Taiwan’s unique marketplace.”
“We are pleased to announce that Pollard Banknote will continue to be a key partner in the growth and development of our instant tickets,” said Joy Huang, President, TLC. “We have enjoyed a very profitable relationship with the Pollard Banknote team and we look forward to further successes during the term of this new contract.”
As the operator of Taiwan’s Public Welfare Lottery since 2007, CTBC Bank Co., Ltd. (“CTBC Bank”) was once again awarded a 10-year lottery operator license by the Ministry of Finance beginning January 1, 2014, and running through to December 31, 2023. CTBC Bank subsequently contracted with TLC to manage the operation of the lottery business, consisting of online, instant, and passive products. TLC offers diversified lottery products to Taiwan’s citizens and strives to assist socially disadvantaged groups in Taiwan through the allocation of lottery profits.