Pollard Banknote’s exclusive PlayBook® brings multiple games together in a unique booklet format, enabling players to enjoy a wide variety of play experiences and a number of different games in a new, exciting way. More than 40 PlayBook® games have been launched in jurisdictions around the world, achieving approximately $750 million in retail sales.
“Our collaboration with Pollard Banknote has given us a chance to introduce some unique instant scratch products into the Western Australian market. We believed the PlayBook® would make an ideal instant game to launch during the holiday season, and we were right. The broad appeal of a summer theme coupled with the extraordinary play value of nine different games has proven to be a winning combination,” explained Jan Stewart, Chief Executive Officer, Lotterywest. “Summertime Game Book boosted our overall holiday sales and built momentum going into 2014. Based on its success, we are launching a new PlayBook®, Lucky Game Book, this August.”
“We at Pollard Banknote congratulate Lotterywest on the sales success of its first PlayBook®. Players’ appreciation of Summertime Game Book’s unique concept and exceptional value translated into sales for the Lottery and its good causes,” commented Doug Pollard, Co-Chief Executive Officer. “It is rewarding to be a contributing partner in Lotterywest’s support of Western Australian communities. We look forward to introducing more Pollard innovations into this market to further grow proceeds for good causes.”
In 2013, Lotterywest awarded Pollard Banknote a two-year contract for the manufacture and supply of instant lottery tickets, its first contract with the company. This contract provides Lotterywest with three optional one-year extensions.
As the official state lottery for Western Australia, Lotterywest is responsible for selling lottery games and distributing the proceeds for the benefit of Western Australian communities. Lotterywest contributes to building Western Australia’s quality of life through proceeds to many charitable, community, and local government organizations, such as sporting organizations, arts and culture groups, and health services. In the 2012/13 fiscal year, Lotterywest contributed $274 million AUD to communities in Western Australia.