WINNIPEG, Manitoba, July 14, 2014 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is proud to be a contributing partner in the success enjoyed by the Polish National Lottery (“Totalizator Sportowy”) with the latest launch of its 2 zloty (zl) instant game, Super 7. After three weeks on the market, Super 7 sold 14% more than the previous launch of this product.
Super 7 is one of Totalizator Sportowy’s core instant games. This latest version, launched on May 20, 2014, replicates the design of previous Super 7 tickets, but now features Pollard Banknote’s new neon inks. Hot pink and fluorescent orange colours add to the ticket’s visual appeal at retail to attract both longtime players of Super 7 and novices to the game.
Super 7 also features Pollard Banknote’s dual-colour play symbols. A player who uncovers a black number seven wins the corresponding prize and if a red seven is revealed, the prize amount doubles. Players have the chance to win up to 77,777 zl (equivalent to approximately $25,600 USD).
“Super 7 is one of our most successful core games and when we saw Pollard Banknote’s new neon colours, we knew they would look great on our tickets,” explained Kordian Zielinski, Instant Manager, Totalizator Sportowy. “Super 7 has always been colorful, but these new, vivid neon inks give the ticket a powerful eye-catching appeal at retail. This is obvious from the fact that current sales are surpassing those of the previous Super 7 game.”
“Super 7 is the first ticket printed with our new vibrant neon inks, and we’re very happy to have helped the lottery achieve success with the latest launch of this core game” said Nancy Bettcher, Vice President, Product Innovation & Development, Pollard Banknote. “The success of Super 7 demonstrates the proven power of Pollard Banknote’s neon ink as an eye-catching feature on instant tickets that triggers the impulse purchase.”
Totalizator Sportowy Spólka z.o.o. was established in 1955 as Poland’s national lottery. Headquartered in Warsaw, it is a limited liability company that is wholly owned by the Treasury of Poland, and by law holds a lottery monopoly in the Republic. Totalizator Sportowy supports sport, national culture, and responsible gaming initiatives in Poland, with the allocated causes and the state budget receiving 729 million zl in 2013.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 50 lotteries worldwide, providing high quality instant ticket products, licensed games, and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile, and social channels. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
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