Press Release

Pollard Banknote Brings The High-speed World Of NASCAR® To The Instant Ticket Industry

WINNIPEG, Manitoba, July 21, 2014 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”), a leading lottery partner that provides instant tickets, interactive solutions and marketing support, is pleased to add NASCAR® to its portfolio of licensed products. This new licensing agreement with NASCAR—one of the world’s most successful sports entertainment properties—will give North American lottery clients the opportunity to capitalize on the brand’s popularity, social presence, and ability to offer unique experiential prizes that will turbo-charge their instant ticket portfolios. 

“We’re very excited to offer NASCAR—the premier motorsports innovator—to our lottery clients,” remarked Pollard Banknote’s Vice President, Marketing, Sina Aiello. “The NASCAR brand brings with it millions of fans who are engaged and emotionally charged. Our ticket art will reflect the thrill and excitement that NASCAR exudes and prizes will include NASCAR merchandise and experiences. Lotteries will be able to offer once-in-a-lifetime VIP race experiences that their players have only dreamt of, which may include meet and greets with a NASCAR driver or crew.”

NASCAR has wide appeal that transcends age, gender, ethnicity, and geography, making it more than a pastime for millions of passionate and loyal fans. The NASCAR brand offers it all—the unique personalities of top racecar drivers and fierce rivalries, combined with dramatic and unpredictable race finishes. Now lotteries have the opportunity to capitalize on this fan fervor!

Whether viewed in person, on television or via digital media, a NASCAR race offers unrivalled entertainment as stock cars reach speeds of more than 200 miles per hour. When the races are over and cars are back in the garage, NASCAR fans are still heavily engaged in the sport, consuming content on NASCAR.com and interacting with multiple social media platforms including the @NASCAR Twitter handle (1.5 million followers) and official NASCAR Facebook page (4.3 million fans).

“NASCAR’s partnership with Pollard Banknote is about more than just branding,” said Blake Davidson, NASCAR vice president, licensing and consumer products. “What makes this special is that our sport becomes the prize, and we’re excited to reward fans with NASCAR experiences they won’t ever forget.”

Through its Licensed Products team, Pollard Banknote’s turnkey program includes the design, programming, and printing of themed tickets, as well as various options such as second chance draws, a POS program, and broadcast and digital marketing. 

The NASCAR license adds to Pollard Banknote’s sales-driving portfolio of high profile brands that are selected to appeal to the existing lottery player while attracting new players that are brand loyal. Current licenses include Tetris®, Frogger, Jelly Belly®, The Venetian® and The Palazzo®, and others.

FOR MORE INFORMATION, CONTACT:
Sina Aiello
Vice President, Marketing
Phone: (204) 474-2323
saiello@pbl.ca

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

For More Information

Doug Pollard
Co-Chief Executive Officer
dpollard@pbl.ca

John Pollard
Co-Chief Executive Officer
jpollard@pbl.ca

Rob Rose
Chief Financial Officer
rrose@pbl.ca