Press Release

Pollard Banknote Brings The High-speed World Of NASCAR® To The Instant Ticket Industry

WINNIPEG, Manitoba, July 21, 2014 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”), a leading lottery partner that provides instant tickets, interactive solutions and marketing support, is pleased to add NASCAR® to its portfolio of licensed products. This new licensing agreement with NASCAR—one of the world’s most successful sports entertainment properties—will give North American lottery clients the opportunity to capitalize on the brand’s popularity, social presence, and ability to offer unique experiential prizes that will turbo-charge their instant ticket portfolios. 

“We’re very excited to offer NASCAR—the premier motorsports innovator—to our lottery clients,” remarked Pollard Banknote’s Vice President, Marketing, Sina Aiello. “The NASCAR brand brings with it millions of fans who are engaged and emotionally charged. Our ticket art will reflect the thrill and excitement that NASCAR exudes and prizes will include NASCAR merchandise and experiences. Lotteries will be able to offer once-in-a-lifetime VIP race experiences that their players have only dreamt of, which may include meet and greets with a NASCAR driver or crew.”

NASCAR has wide appeal that transcends age, gender, ethnicity, and geography, making it more than a pastime for millions of passionate and loyal fans. The NASCAR brand offers it all—the unique personalities of top racecar drivers and fierce rivalries, combined with dramatic and unpredictable race finishes. Now lotteries have the opportunity to capitalize on this fan fervor!

Whether viewed in person, on television or via digital media, a NASCAR race offers unrivalled entertainment as stock cars reach speeds of more than 200 miles per hour. When the races are over and cars are back in the garage, NASCAR fans are still heavily engaged in the sport, consuming content on and interacting with multiple social media platforms including the @NASCAR Twitter handle (1.5 million followers) and official NASCAR Facebook page (4.3 million fans).

“NASCAR’s partnership with Pollard Banknote is about more than just branding,” said Blake Davidson, NASCAR vice president, licensing and consumer products. “What makes this special is that our sport becomes the prize, and we’re excited to reward fans with NASCAR experiences they won’t ever forget.”

Through its Licensed Products team, Pollard Banknote’s turnkey program includes the design, programming, and printing of themed tickets, as well as various options such as second chance draws, a POS program, and broadcast and digital marketing. 

The NASCAR license adds to Pollard Banknote’s sales-driving portfolio of high profile brands that are selected to appeal to the existing lottery player while attracting new players that are brand loyal. Current licenses include Tetris®, Frogger, Jelly Belly®, The Venetian® and The Palazzo®, and others.

Sina Aiello
Vice President, Marketing
Phone: (204) 474-2323