The Pollard PlayBook®—one of Pollard Banknote’s biggest tickets and one of its biggest sellers—was a logical addition to the Texas Lottery’s instant portfolio. With over $40 million in prizes, including a top prize of $1 million, Holiday Game Book was perfect as a stocking stuffer or a special way to treat oneself over the holiday season. The ticket art mixes festive, seasonal colors—reds and greens—with traditional winter whites and cool blues and features many familiar holiday images such as evergreen trees, decorations, gifts, and a reindeer.
Pollard Banknote’s exclusive PlayBook® brings multiple instant games together in a unique booklet format, and allows players to enjoy a wide variety of play experiences and a number of different games in a new, exciting way. The Holiday Game Book offers value: six games for $20. Including upcoming launches in 2015, 65 PlayBook® games will have been launched in 20 jurisdictions around the world, with estimated retail sales of $1.3 billion.
“The Lottery’s decision to launch Holiday Game Book was driven by our goal to offer Texas Lottery players a new, innovative instant product, as well as the success of the PlayBook® in other jurisdictions,” articulated Gary Grief, Executive Director, Texas Lottery. “We worked with Pollard Banknote to leverage learnings from previous PlayBook® launches and put together a solid launch strategy. The concept has proven itself perfect for our $20 holiday ticket, and we are planning to offer it again next holiday season.”
“We at Pollard Banknote congratulate the Texas Lottery on the sales success of its first PlayBook®. The Texas Lottery has taken this proven product and, with their own positioning, demonstrated that it can work very well as a feature holiday product,” commented Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote. “It is always rewarding to see our innovative products helping to increase proceeds for good causes.”
The Texas Lottery is committed to generating revenue for the State of Texas through the responsible management and sale of entertaining lottery products while incorporating the highest standards of security and integrity. Beginning with the first ticket sold in 1992, the Texas Lottery has generated more than $22 billion in revenue. Since 1997, the Texas Lottery has contributed more than $17 billion to the Foundation School Fund to support public education in Texas, with over $1.2 billion contributed in fiscal year 2014. Since fiscal year 2010, a portion of Texas Lottery proceeds also benefit the Fund for Veterans’ Assistance. In FY 2014, the amount was $11.5 million.