Saphir 250 000€ leverages the striking glitter and glitz of Spectrum Scratch FX® to highlight the game’s colourful, gem-themed design and draws attention to its enticing 250 000€ top prize. Spectrum Scratch FX®—an enhancement to Pollard Banknote’s exclusive Scratch FX® process—creates a vibrancy and excitement that stands out at retail. Its shiny silver and holographic shimmer effect, combined with a variety of colours, produces a visual impact that is sure to catch the eye of new and existing players across a variety of demographics.
“FDJ® is a long-valued client and we are pleased to have been selected to print this uniquely compelling and innovative product,” says Murielle Fontaine, Director, Sales & Marketing, Pollard Banknote. “The high-value look of Spectrum Scratch FX®, a proven driver of instant ticket sales for lottery jurisdictions worldwide, is an ideal product to help introduce players to a new game at the 5€ price point. It adds dimension to the game’s eye-catching design to create additional interest for players.”
“The Saphir 250 000€ instant game exemplifies the ability of FDJ® and Pollard Banknote to collaborate and develop a winning ticket concept that combines premium design elements with cutting-edge print technology,” Loïc Bonivin, Head of Instant Tickets, FDJ®.
Pollard Banknote’s Scratch FX® products have generated over $7.5 billion in global retail sales since they were first introduced in 2007. To date, 40 lotteries worldwide have launched more than 400 Scratch FX® offerings, with Pollard Banknote producing additional games each and every month. Initial launches of Scratch FX® games have sold 40% higher than average games at the same price point.
About La Française des Jeux – FDJ®
La Française des Jeux is the fourth largest lottery worldwide, with almost €13 billion in bets in 2014. It offers its 27 million customers a range of lottery games and sports betting for the general public, through responsible and safe play. The Group, including its subsidiaries, Lotsys and LVS, relies on over 1,700 employees, a local network of 32,700 sales points and a multimedia channel which attracts one million players. In 2014, La Française des Jeux redistributed 95% of its bets. Specifically, €8.5 billion went to players, €3 billion to the authorities, including over €230 million to sport for all and charity, and more than €650 million for retailers.