Leveraging the company’s player-centric approach, NeoPollard Interactive’s MUSL-certified central gaming system for draw-based games provides an enhanced interactive lottery experience that subscribes to the expectations of today’s digital consumer. The system embeds functionality based on global e-commerce best practices, including streamlined purchase flows that allow players to buy their favorite draw game tickets online in as little as three clicks, as well as advanced marketing techniques to maximize lotteries’ business potential. Further, NeoPollard Interactive’s entire iLottery 360° solution is PCI-DSS compliant and hosts the most diverse portfolio of payment methods available in the North American digital lottery market today, including credit and debit cards, ACH, and Neteller, as well as innovative retail payment solutions, such as the Online Game Card— a key to iLottery sales success.
“We are looking forward to the opportunity to showcase our interactive draw-based games system as part of our overall iLottery 360° solution at NASPL 2015,” said Doug Pollard, Co-Chief Executive Officer, NeoPollard Interactive. “The transformative capabilities of NeoPollard Interactive already have been demonstrated through the first year of operations as the provider of the Michigan Lottery’s online games solution. Online games generated about $120 million in first-year revenue for the Michigan Lottery, which simultaneously sustained strong retail sales growth, including a double-digit increase for its instant games portfolio. With the addition of draw games to our iLottery 360° solution, NeoPollard Interactive will look to expand its digital footprint in North America and help lotteries successfully utilize online games to provide incremental sales growth and generate additional funds for good causes.”
Ilan Rosen, Co-Chief Executive Officer, NeoPollard Interactive, added, “Our ‘mobile first’ development approach, working in concert with our rich set of operational services, shows great results. Mobile is a vital and key component to the success of online games, as demonstrated in Michigan where about half of online lottery players currently use mobile devices to play. We believe that our iLottery 360° solution with its interactive central gaming system for draw-based games and advanced mobile environment will redefine the relationship between lotteries and their players, ultimately maximizing value for both.”
NeoPollard Interactive is very excited to present its state-of-the-art draw-based games system and iLottery 360° solution at NASPL 2015. In addition to seeing the company’s unrivalled digital offerings firsthand, lottery delegates at the conference can also participate in a draw for an Apple iWatch!
About NeoPollard Interactive
NeoPollard Interactive is a joint venture between Pollard Banknote Limited (“Pollard Banknote”) and NeoGames S.A.R.L. (“NeoGames”). NeoPollard Interactive combines the marketing expertise and extensive worldwide lottery experience of Pollard Banknote with the proven leadership and technology of NeoGames in launching new online and mobile gaming products and services in response to an ever-evolving marketplace. This joint venture leverages the strengths of each partner company to develop, implement, operate, and maintain innovative online gaming services for regulated lottery clients in order to generate revenues for good causes.
FOR MORE INFORMATION, CONTACT:
Co-Chief Executive Officer
Telephone: (204) 474-2323
Co-Chief Executive Officer