In line with the conference’s theme, “Building the Brand,” Pollard Banknote will highlight its most successful instant tickets with a large eye-catching ticket display panel and offer exciting product demonstrations of its latest innovations. A combination of information and entertaining activities make this a not-to-be-missed booth for all conference delegates.
Pollard Banknote urges attendees to pick up their delegate bag when registering and look inside for a kraft paper gift bag containing a sampling of Pollard Banknote’s new Eco Scratch™ tickets. The Eco Scratch™ ticket stock resembles brown paper packaging material—traditionally used for grocery and lunch bags—that is one of the hottest trends in creative packaging today. It offers a unique alternative to foil and white card stock, and gives tickets a distinct look and feel that stands out at retail. Pollard Banknote began using a stock composed of 60% recycled content, but have moved to 100% recycled content, making it an even greener option. Four jurisdictions have already launched Eco Scratch™ games and six more have upcoming launches!
Inside the paper bag is also a draw ballot. Visitors to the Pollard Banknote booth can drop off their ballots for a chance to win a GoPro camera—great for capturing nature on an ‘eco’ adventure! Additional prizes of Starbucks gift cards will be a welcome boost when getting back to the daily grind.
The company is showing off the latest addition to its licensed game portfolio in a big way. Pollard Banknote is bringing a piece of the Chevrolet Corvette® showroom to NASPL 2015! Attendees will be revved up for a photo op in front of the high-performance luxury vehicle, and those who drop by will receive a Corvette®-branded memento.
Pollard Banknote’s booth will feature various interactive demonstrations. Visitors can play some of the company’s most popular WebPlay® games—these dynamic, interactive games can be played on a lottery’s website or mobile app for additional chances to win, extending the life of instant scratch tickets. The next generation, WebPlay® 2.0, will also be introduced to lottery industry professionals for the first time. WebPlay® 2.0 adopts gameplay progression, a common feature of many of the most popular game apps. While game possibilities are limitless with WebPlay® 2.0, Jigsaw Jackpot will be showcased at the conference. As players progress (with additional instant ticket purchases), the puzzles increase in difficulty, challenging players with more complex images and more puzzle pieces.
Delegates will also have an opportunity to demo Pollard Banknote’s robust PlayOn™ Loyalty Platform, designed to engage and reward loyal players, as well as recruit and retain new players. The company’s innovative approach to player loyalty leverages consumer engagement for player acquisition and retention.
“We are very excited about the upcoming NASPL 2015 conference,” said Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote. “This is an important opportunity to meet with lottery industry professionals and share some of our latest product innovations. We have something to pique the interest of all delegates, from some of the industry’s most successful instant tickets to our newest ‘Space Between’ offerings, including the latest version of WebPlay®. We invite all in attendance to come by our booth and learn more about our sales-driving products that help lotteries raise revenues in support of good causes.”
Pollard Banknote will be sharing its NASPL 2015 booth with NeoPollard Interactive—the company’s joint venture with NeoGames S.A.R.L. NeoPollard Interactive will be demonstrating its entire iLottery 360° solution, including its interactive draw-based games system, advanced mobile environment, and new engaging eScratchers games.
NASPL 2015 is one of many lottery industry conferences and tradeshows that Pollard Banknote attends throughout the year.