Star Platinum Play showcases Scratch FX®—a print treatment that adds sparkle and shine to an instant ticket for a visual appeal and brilliance that exceeds that of foil and metallic inks. The stunning ticket, designed and printed by Pollard Banknote, features a combination of shimmering silver, platinum, and holographic effects—catching the eye of new and existing players alike, with a prominent and clear emphasis on the top prize of $1,000,000.
With multiple top prizes of $1,000,000, Star Platinum Play invites players to step into the limelight and get a taste of VIP treatment. Building on this notion, the CT Lottery created a unique advertising campaign. A video available on the Lottery’s website, Facebook page, and YouTube channel shows a player strolling a neighborhood as a movie star. The campaign includes clever taglines, such as “For the STAR in YOU!” The stars have aligned in Connecticut and lottery fans are over the moon!
“In partnership with Pollard Banknote, the Lottery has developed a number of successful games using Scratch FX®, and Star Platinum Play is just one more example of how game development and marketing can be combined to create a real show stopper in an instant product,” noted Anne Noble, the Lottery’s President and Chief Executive Officer. “Scratch FX adds the ‘special’ effect that supports our creative concept of ‘star-quality’ for this product. Our ad campaign celebrates the fun of winning in a humorous way, and features the ticket prominently. We remind customers to ‘Own It’ and ‘Play like a STAR,’ and, they are!’”
“Pollard Banknote is delighted with the exceptional performance of the Connecticut Lottery’s Star Platinum Play game,” said Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote. “This game is yet another demonstration of our patented Scratch FX® process optimizing the visual impact of an instant ticket at retail, and driving sales that go toward supporting good causes. More than 400 Scratch FX® products worldwide have earned over $7.5 billion in sales. We look forward to working with the Lottery to continue strategically incorporating Pollard Banknote innovations into its instant ticket portfolio.”
The CT Lottery’s mission is to raise revenue in an entrepreneurial manner for the State of Connecticut, consistent with the highest standards of good public policy and social responsibility, by offering fun and entertaining products to its players, and by ensuring the public’s trust through integrity and honesty. In fiscal year 2015, the Lottery achieved sales of $1.144 billion, returning a record $319.7 million to the state’s General Fund. The Lottery supports valuable services and programs such as health and hospitals, education, road maintenance, and public safety. In its commitment to responsible gaming, the CT Lottery has achieved Level 2 Certification for its responsible gaming program from the World Lottery Association and is working towards Level 3 Certification.