Leveraging NeoPollard Interactive’s enhanced iLottery 360° solution and mobile-first approach, the Michigan Lottery’s interactive draw games offer players a state-of-the-art, intuitive cross-platform digital gaming experience. The industry-leading technology provides players full access to all online functionality and gameplay through all available digital channels. Players are able to purchase tickets for their favorite draw games in as few as three clicks, regardless of the channel or device they’re using. For each ticket purchased, players may choose their own numbers, use the ‘Easy Pick’ option for random numbers, or use numbers previously saved in their online profiles. The Michigan Lottery’s online games services also offers players the most payment options in today’s North American digital lottery market, including credit and debit cards, ACH, Neteller, and the Michigan Lottery’s own highly successful Online Game Card.
“NeoPollard Interactive is very excited about its work with the Michigan Lottery to launch the interactive draw games options for players,” said Doug Pollard, Co-Chief Executive Officer, NeoPollard Interactive. “To date, the Michigan Lottery has achieved record success with its online games services, and has become the benchmark for North American lotteries looking to enter the digital space. With the addition of draw games to the Lottery’s online portfolio, we look forward to demonstrating how successful draw games can be via the Internet—just as we’ve done with instant and Keno games—and, ultimately, generating incremental revenues in support of public education in the state of Michigan.”
Ilan Rosen, Co-Chief Executive Officer, NeoPollard Interactive, added, “With the launch of interactive draw games, the Michigan Lottery continues to expand its digital products and services. In particular, we’re very enthusiastic to showcase NeoPollard Interactive’s mobile platform for draw games. Mobile already represents 50% of the Michigan Lottery’s online revenues. With the convenient purchase capability for draw games and a user-friendly mobile environment, we expect the mobile channel to continue to grow in popularity with Michigan Lottery players.”
The Michigan Lottery teamed up with NeoPollard Interactive to launch its online games platform in 2014. In fiscal year 2015, online games generated approximately $147 million in revenue for the Michigan Lottery.
As part of its enhanced iLottery 360° solution, NeoPollard Interactive recently unveiled a next-generation, MUSL-certified, interactive central gaming system for draw-based games at the 2015 NASPL Conference and Trade Show. This state-of-the-art interactive central gaming system has been developed based on global e-commerce and gaming best practices for today’s digitally-enabled world and features an advanced mobile environment that subscribes to the expectations of today’s digital consumer.
About NeoPollard Interactive
NeoPollard Interactive is a joint venture between Pollard Banknote Limited (“Pollard Banknote”) and NeoGames S.A.R.L. (“NeoGames”). NeoPollard Interactive combines the marketing expertise and extensive worldwide lottery experience of Pollard Banknote with the proven leadership and technology of NeoGames in launching new online and mobile gaming products and services in response to an ever-evolving marketplace. This joint venture leverages the strengths of each partner company to develop, implement, operate, and maintain innovative online gaming services for regulated lottery clients in order to generate revenues for good causes.
About the Michigan Lottery
About 97 cents of every dollar spent on Michigan Lottery tickets is returned to the state in the form of contributions to the state School Aid Fund, prizes to players and commissions to retailers. In the 2015 fiscal year, the Lottery’s contribution to Michigan’s public schools was a record $795.5 million. Since it began in 1972, the Lottery has contributed more than $19.6 billion to education in Michigan. For additional information, follow the Michigan Lottery on Facebook, Instagram, Twitter and online at www.michiganlottery.com.
FOR MORE INFORMATION, CONTACT:
Co-Chief Executive Officer
Telephone: (204) 474-2323
Co-Chief Executive Officer