This extension continues Pollard Banknote’s long-standing relationship with the Lottery that began 18 years ago. This relationship is a testament to the company’s ability to foster enduring, cooperative, and mutually reliable relationships with its lottery partners, together fulfilling the common goal of increasing revenues and profits in support of good causes.
As the Arizona Lottery’s main supplier of Bingo games, Pollard Banknote has helped grow category sales by 32% between 2010 and 2014, reaching a record-setting $42 million in total Bingo sales in fiscal year 2014. Pollard Banknote also produces the majority of the Lottery’s Crossword games, with sales steadily trending up in this core category over the same time period. Overall, the Lottery has been able to leverage Pollard Banknote’s second-to-none expertise in extended play games to develop and strengthen its Bingo and Crossword categories.
“Our relationship with Pollard Banknote began nearly two decades ago, and in that time we have achieved great success implementing many of the company’s strategic recommendations,” said Kevin Donnellan, Interim Lottery Director of the Arizona Lottery. “Most recently, we have worked with Pollard Banknote to lead the launch of our new Instant Tab program, selling instant tab tickets in age-restricted locations. We have worked closely with the company to grow both our instants sales and instant tab sales and will continue to explore new ways to offer our players even more value and excitement.”
In addition to providing instant game and instant tab ticket printing to the Arizona Lottery, Pollard Banknote provides marketing support and strategic planning, research, design testing, and portfolio management. Pollard Banknote also provides warehousing and distribution of the Lottery’s instant tab tickets, and was recently awarded a three-year contract (with two one-year extension options) for these services in September of 2015. With this new contract comes a new business opportunity for the Lottery. As a result of new legislation in the state, the Lottery is now licensing vendors and selling instant tab tickets in age-restricted locations, including bars and charitable organizations.
“We are very proud of our enduring partnership with the Arizona Lottery,” said Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote. “Through ongoing consultation, the Lottery has taken advantage of many of our print innovations over the years, including Scratch FX® and the recent launch of its inaugural PlayBook®—the $20 Big Money Game Book. We are excited to have the opportunity to continue working with the Lottery to offer the best services and produce the best games possible to generate revenues for a variety of state programs.”
The Arizona Lottery operates entirely from the revenue it generates through the sale of its products. Since July 1981, the Arizona Lottery has paid out more than $5.8 billion in prizes to players, more than $3 billion in net funding to the state, and more than $686 million in commissions to retailers. Proceeds from sales of lottery tickets—nearly $3.4 million per week—fund a variety of state programs including economic and business development, education, environmental issues, and health and public welfare. In FY2014, the Lottery contributed $175.6 million to various state funds.