This extension continues the strong partnership between Pollard Banknote and Danske Lotteri Spil A/S, which began in 2008 and continues to be an exceptionally cooperative and effective working relationship. This contract extension is a testament to Pollard Banknote’s ability to foster enduring and reliable relationships with its Lottery partners to fulfill the common goal of increasing revenues and profits to support good causes. The Lottery has achieved notable sales success with several of the company’s industry-leading innovations, including Scratch Tab™. Scratch Tab™ games offer a Lottery’s players big value, often in an oversized ticket, and can be adapted to a variety of themes and ticket sizes. The Lottery has also utilized Pollard Banknote’s Neon inks as well as its proprietary Scratch FX®, adding sparkle and shine to create a vibrancy and excitement that cuts through retail clutter.
“We have developed a very strong partnership with Pollard Banknote, utilizing many of the company’s tactical marketing strategies and imaginative product innovations,” said Henrik Greve Jensen, Product Development Manager, Danske Lotteri Spil A/S. “We look forward to building on the success we have already achieved together.”
“We are very proud of our enduring partnership with Danske Lotteri Spil A/S,” said Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote. “Through ongoing consultation, the Lottery has taken advantage of many of our company’s innovations over the years, and this extension confirms the Lottery’s confidence in our ability to develop products that continue to engage players.”
Started in 1949, Danske Lotteri Spil A/S is a subsidiary of Danske Spil A/S and is part of the Danske Spil Group. All Lottery proceeds go to good causes—thousands of Scouts, volunteer association leaders, musicians, outdoor enthusiasts, students, and many more will benefit from lottery funds each year. The Danske Spil Group is 80 percent state-owned, while the National Olympic Committee and Sports Federation of Denmark (DIF) and the Danish Gymnastics and Sports Associations (DGI) each own 10 percent.