Press Release

Pollard Banknote Pops Open A New Instant Ticket Experience For Players

WINNIPEG, Manitoba, September 21, 2016 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is excited to announce the launch of its latest innovative instant scratch product, Pop ‘n’ Play™. Pop ‘n’ Play™ boasts a creative design and innovative folded format that allows for double the play area of other tickets its size! This unique format is made possible by a perforation in the folded ticket that lets players pop it open to reveal the game play areas inside.

For maximum play value, tickets can also be designed with additional scratch-off fun on the ticket front and back. This versatility allows Pop ‘n’ Play™ tickets to fit a variety of price points.

Pop ‘n’ Play™ tickets are produced in fan-folded books that are compatible with widely-used retail dispensers. This means not only will Pop ‘n’ Play™ be a novel addition to any lottery’s instant ticket portfolio, but will also integrate easily into existing merchandising methods—a win for both players and retailers!

The unique shape and format of these tickets is well-suited to a variety of thematic designs that invite players to open up a wealth of game play. The V-shaped perforation can be incorporated into many different instant ticket themes, and is ideal for purse, wallet or envelope designs that tie in perfectly with the ever-popular cash theme. Looking inside your wallet has never been more exciting!

“Pollard Banknote is excited to introduce its newest instant ticket innovation,” said Nancy Bettcher, Vice President, Product Innovation & Development, Pollard Banknote. “We are always striving to come up with new and innovative products to help our clients grow sales and appeal to new players. The flexibility in the amount of game play and design means this product can fit a range of price points, and help to boost sales in whatever category a lottery wants to grow. To get a look at Pop ‘n’ Play™ first hand, we invite lotteries to contact their sales representatives or come see us at the NASPL (North American Association of State and Provincial Lotteries) annual conference from October 4 to 6, where we’ll be showing all of our newest innovative products.”