Keeping with the conference’s theme, “E is for Experiential!”, Pollard Banknote’s booth has been designed to provide an interactive experience that showcases innovative solutions to challenges lotteries face today.
Pollard Banknote will be unveiling several new innovations, including its new Pop ‘n’ Play™ tickets, which boast a creative design and innovative folded format that allows for double the play area of other tickets their size! This unique format is made possible by a perforation in the folded ticket that lets players pop it open to reveal the game play areas inside. The perforated format blends well with purse, wallet or envelope designs that tie-in perfectly with the ever-popular cash theme. Since Pop ‘n’ Play™ tickets are produced in fan-folded books, they are compatible with widely-used retail dispensers.
Also making its debut will be PlayBook Mini™, a smaller format of Pollard Banknote’s proven PlayBook® product, which is a booklet of themed games allowing players to try a variety of instant experiences at once. PlayBook Mini™ fits in existing 8-inch PlayBook® dispensers, and is packed with play value, offering six $2 instant games for $10. For its small size, PlayBook Mini™ packs a large value-proposition-punch!
Another new product making its first appearance is Jumbo Pop ‘n’ Play™, a large-format folded ticket that builds on the success of Pollard Banknote’s other large-format products like PlayBook®, Big Ticket and Scratch Tab™, which have been helping lotteries grow sales at higher price points for years. Jumbo Pop ‘n’ Play™ takes the Big Ticket format even further, and is perfect for lotteries’ highest price points—$20 and beyond. The unique format invites players to pop open the ticket to reveal a jumbo spread of games, loaded with chances to win, and the double panels on the front integrate well with creative themes such as double doors.
Pollard Banknote’s innovations aren’t limited to physical products. Attendees should be sure to check their delegate bags for a picture frame insert which is part of an interactive experience that ties-in with Pollard Banknote’s PlayOn® player engagement solution, powered by Stellar Loyalty. This experience offers delegates a fun way to interact with the booth—and win prizes while they’re at it!
Delegates will also be able to experience Pollard Banknote’s entire lineup of licensed brands, and can even try their hand at the latest version of the company’s Hold ‘Em Poker interactive game for a chance to win exciting branded merchandise. In addition, since Big Tickets are increasingly popular—and successful—Pollard Banknote will have several examples on hand, such as the Arcade Classics ticket that includes the popular Tetris®, Frogger and Pac Man™ brands all in one!
“We are very excited about the upcoming NASPL conference,” said Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote. “The conference’s theme of experience is inherent in everything we do at Pollard Banknote, both in terms of our player-focused products, and our long history in the industry that informs our customer recommendations. The booth’s focus on lottery challenges and solutions is further testament to our client-focused approach, which is why lotteries choose us as a partner. We’re looking forward to introducing conference attendees to our newest strategies aimed at helping lotteries grow sales.”
Pollard Banknote Limited will be sharing its NASPL 2016 booth with NeoPollard Interactive LLC, which is jointly-owned by Pollard Banknote Limited and NeoGames S.A.R.L.. NeoPollard Interactive will demonstrate its entire iLottery 360° solution and expertise in iLottery operations, showcasing successful applications of the company’s commitment to supporting lotteries across retail and digital channels through innovative payments and promotions.
NASPL 2016 is one of many lottery industry conferences and tradeshows that Pollard Banknote attends throughout the year.