Keeping with the conference’s theme, “E is for Experiential!” NeoPollard Interactive will leverage its player-centric approach by demonstrating its enhanced interactive lottery experience that caters to the expectations of today’s savvy digital consumer. Company representatives at the booth will demonstrate the company’s proven success in operational expertise, CRM, and customer support, and will reveal new and exciting strategies to seamlessly converge the retail and digital worlds.
With the goal of increasing engagement and sales across all channels, NeoPollard Interactive, in collaboration with partner lotteries, has created cross-channel promotions that invite instant ticket players to try online games via promotional codes. Conference attendees can find out how to introduce traditional instant ticket players to online instant games while supporting valuable retail networks. These cross-channel promotions have proven effective at driving traffic to both sales channels in support of a lottery’s omni-channel strategy.
The company’s entire iLottery 360° solution also offers the most diverse portfolio of payment methods available in the North American digital lottery market today, including credit and debit cards, ACH, and Neteller, as well as innovative retail payment solutions, such as the Online Game Card, the Terminal Online Game Card, and most recently, PayPal. This diverse range of payment options provides more ways for lotteries to connect retail to digital by building playership for both channels. For example, players can buy an Online Game card at retail to then play online. Taking this further, the Terminal Online Game Card demonstrates the company’s agility in facilitating and integrating with other back end systems.
“We are very excited to showcase our exciting iLottery products and services at the NASPL conference,” said Doug Pollard, Co-Chief Executive Officer, NeoPollard Interactive. “The conference’s theme of experience is inherent in everything we do at NeoPollard Interactive, both in terms of our player-focused products, and our long history in the industry that informs our customer recommendations. The booth’s focus on CRM, customer support and cross-channel strategies is further testament to our customer-focused approach and why lotteries choose us as a partner. We’re looking forward to introducing conference attendees to our newest iLottery strategies.”
Ilan Rosen, Co-Chief Executive Officer, NeoPollard Interactive, added, “This is a very exciting time for our company. iLottery in Michigan has grown significantly due in large part to our ‘mobile first’ development approach, working in concert with our rich set of operational services. We anticipate that we will be able to engage with conference attendees to discuss how they can enter the digital marketplace, and we can work with them to help create an iLottery roadmap that has proven very successful to maximize values for both lotteries and their players.”
NeoPollard Interactive will be sharing its NASPL 2016 booth with Pollard Banknote Limited, a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games and strategic marketing and management services for both traditional instant games and the emerging digital space of web, mobile and social channels.
About NeoPollard Interactive
NeoPollard Interactive is a joint venture between Pollard Banknote Limited (“Pollard Banknote”) and NeoGames S.A.R.L. (“NeoGames”). NeoPollard Interactive combines the marketing expertise and extensive worldwide lottery experience of Pollard Banknote with the proven leadership and technology of NeoGames in launching new online and mobile gaming products and services in response to an ever-evolving marketplace. This joint venture leverages the strengths of each partner company to develop, implement, operate, and maintain innovative online gaming services for regulated lottery clients in order to generate revenues for good causes.
FOR MORE INFORMATION, CONTACT:
Co-Chief Executive Officer
Telephone: (204) 474-2323
Co-Chief Executive Officer