Press Release

Pollard Banknote To Showcase Interactive Loyalty Experience At NASPL Annual Conference

WINNIPEG, Manitoba, September 29, 2016 /CNW/ Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is excited to present a compelling demonstration of its PlayOn® player engagement solution with its partner, Stellar Loyalty, at the North American Association of State and Provincial Lotteries (“NASPL”) Business Development and Product Innovations Conference in Atlanta, Georgia, from October 4 to 6, 2016.

Pollard Banknote’s approach to player loyalty is much more than a rewards/points system. Our PlayOn® player engagement solution is designed to generate unprecedented omni-channel engagement, targeted loyalty marketing and sophisticated analytics to inspire the next generation of results-oriented customer loyalty programs. PlayOn® leverages state-of-the-art technology and a ‘mobile-best’ development approach that will give lotteries an opportunity to engage players—particularly a younger, tech-savvy demographic—in new, meaningful ways.

The solution delivers actionable insights by leveraging the Stellar Consumer Relationship Cloud applications and platform. Its modular design makes it easy to set up the platform to meet the specific needs of today, as well as configure additional functionality as program requirements evolve. Ultimately, PlayOn® is the most functionally-rich loyalty and engagement platform on the market, built to help lotteries reward, engage and interact with players like never before.

The immediate, real-time nature of the solution makes it an easily customizable, future-proof product that grows with the lottery and changes with advances in technology and consumer expectations. The PlayOn® player engagement solution doesn’t just store big data, but acts upon it and evolves in response to that wealth of information. This flexibility and ease of scalability makes for a dynamic program that will always be robust and relevant.

To fully experience the capabilities of Pollard Banknote’s PlayOn® player engagement solution, powered by Stellar Loyalty, delegates can visit the Pollard Banknote booth for a demo of the PlayOn® mobile app. Keeping with this year’s conference’s theme, “E is for Experiential!”, the demonstration will offer a hands-on augmented reality experience which will allow attendees to engage with fun selfie filters and enter for a chance to win exciting prizes!

Pollard Banknote’s relationship with Stellar Loyalty—the world’s most technologically advanced loyalty software company—brings lotteries an industry-best player engagement solution that is designed to enrich the way lotteries interact with players. The PlayOn® solution leverages the latest advancements in mobile-best, big data computing to streamline the way lotteries engage with players in the digital space–creating effective, personalized and timely communications and incentives to support lotteries in their efforts to acquire and retain loyal players.

“We are honored to take part in NASPL 2016 with Pollard Banknote,” said Narina Sippy, Chief Marketing Officer, Stellar Loyalty. “We are passionate about the role of modern loyalty programs and delivering leading-edge technology to help lotteries more effectively acquire, retain and reward loyal players across all channels.”

“As a leader in digital innovation, Pollard Banknote is delighted to showcase our player engagement solution at NASPL 2016,” said Julin Shaw, Senior Manager, Interactive, Pollard Banknote. “At its core, PlayOn® is built on cumulative intelligence about consumer loyalty programs applied to lottery. The result is a transformative solution that responds to the business needs of today’s evolving lottery, delivers a measureable ROI and facilitates meaningful interactions that raise the bar on the digital player experience.”

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile and social channels. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales and proceeds for good causes. Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at

About Stellar Loyalty
Headquartered in Silicon Valley, Stellar Loyalty is a fast-growing consumer relationship company with a mobile-best SaaS loyalty and engagement solution. The company’s mission is to bring delight and value to every consumer experience by enabling brands to instantly recognize, engage and reward their loyal customers across the network of digital, physical and human interactions. Founded in 2014 and funded by InterWest Partners and TDF Ventures, Stellar Loyalty is privately held with offices in North America, Europe and Asia. For more details please visit or follow Stellar Loyalty on LinkedIn, Facebook and Twitter @StellarLoyalty. Stellar Loyalty is a trademark of Stellar Loyalty Inc.

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.



Doug Pollard
Co-Chief Executive Officer

John Pollard
Co-Chief Executive Officer

Rob Rose
Chief Financial Officer

Pollard Banknote Limited
Telephone: (204) 474-2323

Narina Sippy
Chief Marketing Officer, Stellar Loyalty
Telephone: (415) 690-3381