This contract award builds on Pollard Banknote’s already established relationship with the Kansas Lottery, which dates back to 1997. Together, Pollard Banknote and the Kansas Lottery have experienced a great deal of success and celebrated many milestones, such as the first U.S. launch of instant Crossword—now a flagship brand for the Lottery. Over the years, Pollard Banknote has been instrumental in helping the Lottery grow instant sales to a record-breaking $168.1 million in FY 2016. As an early adopter of Pollard Banknote product innovations, such as Spectrum Scratch FX®, PlayBook®, and Space Between™ games and apps, the Lottery has proven its commitment to driving sales and increasing its player reach.
Over the years, Pollard Banknote has focused on keeping the Kansas Lottery informed about industry trends and its winning strategies identified through research and experience. As a result, Pollard Banknote has been instrumental in helping the Lottery to expand its instant product lineup across multiple price points and product types, as well as to introduce cutting-edge products to the Kansas market.
“Our partnership with Pollard Banknote has contributed to our growth in the instant ticket category over the years,” said Terry Presta, Executive Director, Kansas Lottery. “We particularly appreciate their flexible and responsive customer service and the valuable assistance they have offered in building our instant scratch portfolio. We look forward to working with the Pollard team on new initiatives that will help the Lottery drive its instant scratch sales over the next contract term.”
“Pollard Banknote values this opportunity to continue our long-standing relationship with the Kansas Lottery,” said Sylvia Main, Director, Sales & Marketing, Pollard Banknote Limited. “We believe that our partnership will be instrumental in the continued growth of sales for the Lottery. We are committed to developing market-specific strategies that will entertain players and provide benefit to the Lottery’s entire portfolio while focusing on maximizing revenue to the State.”
From the Kansas Lottery’s beginning in November 1987 to the end of fiscal year 2016, Lottery ticket sales have produced more than $1.6 billion in revenues transferred to the State of Kansas. In that same time period, nearly $3 billion worth of prizes have been paid to players, and retailers have earned more than $309 million in commissions. Funds generated by the Kansas Lottery go towards supporting economic development initiatives, prison construction and maintenance projects, local juvenile detention facilities, problem gambling assistance, and the State General Fund. For more information about the Lottery, please visit www.kslottery.com.