WINNIPEG, Manitoba, November 15, 2016 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that, following a competitive procurement process, it has been awarded a six-year contract for instant ticket production, game designs, and marketing services with the Kansas Lottery. Under this agreement, Pollard Banknote will provide the Lottery with instant products and related services until June 2022. The contract also includes provisions for four additional one-year extensions.
This contract award builds on Pollard Banknote’s already established relationship with the Kansas Lottery, which dates back to 1997. Together, Pollard Banknote and the Kansas Lottery have experienced a great deal of success and celebrated many milestones, such as the first U.S. launch of instant Crossword—now a flagship brand for the Lottery. Over the years, Pollard Banknote has been instrumental in helping the Lottery grow instant sales to a record-breaking $168.1 million in FY 2016. As an early adopter of Pollard Banknote product innovations, such as Spectrum Scratch FX®, PlayBook®, and Space Between™ games and apps, the Lottery has proven its commitment to driving sales and increasing its player reach.
Over the years, Pollard Banknote has focused on keeping the Kansas Lottery informed about industry trends and its winning strategies identified through research and experience. As a result, Pollard Banknote has been instrumental in helping the Lottery to expand its instant product lineup across multiple price points and product types, as well as to introduce cutting-edge products to the Kansas market.
“Our partnership with Pollard Banknote has contributed to our growth in the instant ticket category over the years,” said Terry Presta, Executive Director, Kansas Lottery. “We particularly appreciate their flexible and responsive customer service and the valuable assistance they have offered in building our instant scratch portfolio. We look forward to working with the Pollard team on new initiatives that will help the Lottery drive its instant scratch sales over the next contract term.”
“Pollard Banknote values this opportunity to continue our long-standing relationship with the Kansas Lottery,” said Sylvia Main, Director, Sales & Marketing, Pollard Banknote Limited. “We believe that our partnership will be instrumental in the continued growth of sales for the Lottery. We are committed to developing market-specific strategies that will entertain players and provide benefit to the Lottery’s entire portfolio while focusing on maximizing revenue to the State.”
From the Kansas Lottery’s beginning in November 1987 to the end of fiscal year 2016, Lottery ticket sales have produced more than $1.6 billion in revenues transferred to the State of Kansas. In that same time period, nearly $3 billion worth of prizes have been paid to players, and retailers have earned more than $309 million in commissions. Funds generated by the Kansas Lottery go towards supporting economic development initiatives, prison construction and maintenance projects, local juvenile detention facilities, problem gambling assistance, and the State General Fund. For more information about the Lottery, please visit www.kslottery.com.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile and social channels. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
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Pollard Banknote Limited
Telephone: (204) 474-2323