Under an exclusive license with Jam City, Pollard Banknote can now offer its lottery clients the opportunity to leverage this game’s worldwide online popularity and strong social media presence to provide players with a tasty new instant gaming option! The extensive Cookie Jam™ fan base comprises all adult age groups, including the important 18- to 34-year-old demographic. An intricately layered world of fun that’s played 12 million times daily by dedicated fans from around the world, it is not surprising that Cookie Jam™ won Facebook’s 2014 Game of the Year award.
Cookie Jam™ has all the key ingredients needed for a smooth transition to the instant ticket lottery category. In the digital game, players collect ingredients by matching three or more of the same cookies to create pastries from around the world. Instant players have proven to love number and symbol match games, so they are sure to enjoy the match-three play style. Cookie Jam™ characters and tantalizing dessert-filled worlds offer colourful graphics for ticket art that is sure to attract fans of Cookie Jam™ and instant players alike!
In a time when many lotteries are seeking ways to establish a foothold in the interactive space, the Cookie Jam™ brand delivers the potential to get players interacting with lotteries via their mobile devices. Cookie Jam™ offers lotteries the opportunity to add a layer of user-generated content by inviting instant players to engage with the brand’s Cookie-A-Tizer, a fun online tool that allows players to upload a photo and see their face on a dancing cookie. Incorporating a voting mechanism will take second chance contests to the next level. Players, vying for sweet prizes, will invite friends to vote for their Cookie-A-Tizer video, and, inevitably, some voting friends will be attracted to the instant game.
“Pollard Banknote is thrilled to be able to offer Cookie Jam™ to our lottery clients,” explained Sina Aiello, Vice President, Marketing, Pollard Banknote. “Following numerous successes with classic arcade brands, the addition of a social game represents a natural progression. This brand fits so well in the instant category, with its bright graphical assets and symbol match play style that instant players love. We are pleased with our partnership with Jam City and they are eager to work with us to provide a variety of co-promotional opportunities to our lottery clients. The opportunity for geo-targeting fans is the icing on the cake, and access to the Cookie-A-Tizer is the cherry on top.”
Jam City, one of the top worldwide developers and publishers of mobile puzzle games, is dedicated to keeping the brand top of mind and has a desire to continually broaden its player base. Current player engagement is maintained with unlock features, special rewards and power-ups, as well as the weekly addition of new game levels.
Pollard Banknote’s Licensed Products team offers a full turnkey program that includes the design, programming and printing of themed tickets, as well as various promotional options such as second chance draws, a POS program, and broadcast and digital marketing.
About Jam City
Jam City is a Los Angeles-based mobile game maker with global reach. Created in 2010 by MySpace co-founders Chris DeWolfe and Aber Whitcomb as well as former 20th Century Fox executive Josh Yguado, Jam City is the creator of 5 of the Top 100 highest grossing mobile games in the United States. Its portfolio of titles—which includes Cookie Jam, Panda Pop, Family Guy: The Quest for Stuff and Marvel Avengers Academy—has been downloaded more than 800 million times and is regularly played by nearly 50 million people per month. The 500-person company has made three acquisitions since receiving a $130 million investment from South Korea-based Netmarble Games in 2015. Jam City has studios in Seattle, San Francisco, San Diego, and Buenos Aires.
FOR MORE INFORMATION, CONTACT:
Vice President, Marketing
Telephone: (204) 474-2323