Press Release

Cookie Jam™ Is A Sweet Addition To Pollard Banknote’s Suite Of Licensed Games

WINNIPEG, Manitoba, November 2, 2016 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”), a leading lottery partner that provides instant tickets, interactive solutions, and marketing support, is excited to introduce Cookie Jam™ to its licensed games portfolio. Cookie Jam™ is the most delicious social game available via mobile apps and on Facebook. “Cookie Jammers” can play solo or can compete with friends through social media.

Under an exclusive license with Jam City, Pollard Banknote can now offer its lottery clients the opportunity to leverage this game’s worldwide online popularity and strong social media presence to provide players with a tasty new instant gaming option! The extensive Cookie Jam™ fan base comprises all adult age groups, including the important 18- to 34-year-old demographic. An intricately layered world of fun that’s played 12 million times daily by dedicated fans from around the world, it is not surprising that Cookie Jam™ won Facebook’s 2014 Game of the Year award.

Cookie Jam™ has all the key ingredients needed for a smooth transition to the instant ticket lottery category. In the digital game, players collect ingredients by matching three or more of the same cookies to create pastries from around the world. Instant players have proven to love number and symbol match games, so they are sure to enjoy the match-three play style. Cookie Jam™ characters and tantalizing dessert-filled worlds offer colourful graphics for ticket art that is sure to attract fans of Cookie Jam™ and instant players alike!

In a time when many lotteries are seeking ways to establish a foothold in the interactive space, the Cookie Jam™ brand delivers the potential to get players interacting with lotteries via their mobile devices. Cookie Jam™ offers lotteries the opportunity to add a layer of user-generated content by inviting instant players to engage with the brand’s Cookie-A-Tizer, a fun online tool that allows players to upload a photo and see their face on a dancing cookie. Incorporating a voting mechanism will take second chance contests to the next level. Players, vying for sweet prizes, will invite friends to vote for their Cookie-A-Tizer video, and, inevitably, some voting friends will be attracted to the instant game.

“Pollard Banknote is thrilled to be able to offer Cookie Jam™ to our lottery clients,” explained Sina Aiello, Vice President, Marketing, Pollard Banknote. “Following numerous successes with classic arcade brands, the addition of a social game represents a natural progression. This brand fits so well in the instant category, with its bright graphical assets and symbol match play style that instant players love. We are pleased with our partnership with Jam City and they are eager to work with us to provide a variety of co-promotional opportunities to our lottery clients. The opportunity for geo-targeting fans is the icing on the cake, and access to the Cookie-A-Tizer is the cherry on top.”

Jam City, one of the top worldwide developers and publishers of mobile puzzle games, is dedicated to keeping the brand top of mind and has a desire to continually broaden its player base. Current player engagement is maintained with unlock features, special rewards and power-ups, as well as the weekly addition of new game levels.

Pollard Banknote’s Licensed Products team offers a full turnkey program that includes the design, programming and printing of themed tickets, as well as various promotional options such as second chance draws, a POS program, and broadcast and digital marketing.

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile, and social channels. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at

About Jam City
Jam City is a Los Angeles-based mobile game maker with global reach. Created in 2010 by MySpace co-founders Chris DeWolfe and Aber Whitcomb as well as former 20th Century Fox executive Josh Yguado, Jam City is the creator of 5 of the Top 100 highest grossing mobile games in the United States. Its portfolio of titles—which includes Cookie Jam, Panda Pop, Family Guy: The Quest for Stuff and Marvel Avengers Academy—has been downloaded more than 800 million times and is regularly played by nearly 50 million people per month. The 500-person company has made three acquisitions since receiving a $130 million investment from South Korea-based Netmarble Games in 2015. Jam City has studios in Seattle, San Francisco, San Diego, and Buenos Aires.

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.


Sina Aiello
Vice President, Marketing

Pollard Banknote Limited
Telephone: (204) 474-2323