Pollard Banknote’s relationship with the Massachusetts State Lottery began in 1999. Through the years, the company has worked with the Lottery to help strengthen its instant game portfolio—particularly the development of its Crossword category, which accounted for approximately 14% of the Lottery’s instant ticket sales in FY 2016. Pollard Banknote helped the Lottery launch its first $2 Cashword ticket in 2007, and subsequently leveraged its category management expertise to assist in the introduction of $5 and $10 Cashword games in the Massachusetts market. Most recently, Pollard Banknote designed and printed the Lottery’s current $5 Crossword game on the market, 20X Cashword.
“Our partnership with Pollard Banknote has contributed to our overall performance as one of the world’s most successful lotteries,” said Michael Sweeney, Executive Director, Massachusetts State Lottery. “We particularly appreciate their flexible and responsive customer service and the valuable assistance they have offered in building our extended play portfolio. The continued sales growth of our Crossword category has helped us meet our goal of maximizing the net profit that we deliver to the Commonwealth for all cities and towns in Massachusetts.”
“Pollard Banknote values this opportunity to continue our long-standing relationship with the Massachusetts State Lottery,” said Brad Thompson, Director, Sales & Marketing, Pollard Banknote. “We will continue to work with the Lottery to develop market-specific strategies that will leverage Pollard Banknote’s unique and innovative products to foster sales growth in the State.”
The Massachusetts State Lottery was established by the legislature in 1971 in response to the need for revenues for the cities and towns of the Commonwealth. Each year, the Massachusetts State Lottery returns money to the Commonwealth to help aid local communities. The Lottery is the Commonwealth’s single largest source of unrestricted local aid, returning $989.4 million in net profit to the state in FY 2016.