One contributor to the Virginia Lottery’s record-breaking success is the growth of its $3 price point, in particular the strength of its $3 Crossword games. Since FY 2014, sales of the Lottery’s $3 games have increased by an outstanding 27%. In addition, the Virginia Lottery continues to enhance its core offerings and create new and innovative products that engage players with unique play concepts and value propositions, as seen with its $1,000 Frenzy ticket. This $10 game, featuring a lower top prize of $1,000, focused on offering an increased number of meaningful wins for players.
“Pollard Banknote commends the Virginia Lottery on the successful efforts and initiatives put forward to improve core games, leverage innovative products and introduce new play formats, and applauds the Lottery’s hard work and dedication in reaching record sales. The Lottery has developed a truly exciting portfolio of games for players in Virginia, and continues to identify player trends and unique opportunities to bring the very best games to the market”, said Byron Peterson, Director, Sales & Marketing, Pollard Banknote. “As the Lottery’s primary supplier of instant Scratcher tickets, we pride ourselves on being a value-add partner that the Lottery can rely upon to provide strategic support and industry proven tactics to drive sales and to incorporate new, innovative products to their game portfolio.”
“We are extremely pleased with the impressive growth over FY 2015 in our instant Scratcher sales,” said Paula Otto, Executive Director of the Virginia Lottery. “We work diligently to bring our players the best instant games that the industry has to offer in order to maximize proceeds that ultimately benefit education in the Commonwealth of Virginia. We look forward to continuing to work with Pollard Banknote to explore new ideas and new initiatives in the years to come.”
About Virginia Lottery
Since 1988, the Virginia Lottery has been producing fun and exciting games for Virginians to enjoy. With every game purchase, sales increase and more profits can be turned over to the Commonwealth. Since 1999, 100% of the Lottery’s profits support Virginia public education, K-12. For more information, please visit www.valottery.com.