Since 2013, Pollard Banknote has partnered with the Idaho Lottery to help strengthen its Scratch Game™ portfolio. Pollard Banknote prints a broad range of games for the Idaho Lottery, including extended play, licensed games, and holiday offerings.
In 2013, the Idaho Lottery became the first U.S. lottery to launch a $5 Frogger scratch game. A second version of Frogger—a licensed brand available to lotteries exclusively through Pollard Banknote—appeared in 2015. Each of these games were complemented with an interactive game to enhance player engagement. The games were very popular with Idaho players—ranking as the Idaho Lottery’s two best-selling $5 games based on 10-week average sales.
The Idaho Lottery has leveraged some of Pollard Banknote’s innovative print products. The Lottery’s first $25 game, 25th Anniversary, showcased Scratch FX®, a patented Pollard Banknote printing feature that added festive, sparkling effects to the ticket’s design. The Idaho Lottery is currently employing Pollard Banknote’s Eco Scratch™ for its $2 holiday game, Santa Paws. Eco Scratch™ stock resembles brown kraft paper, giving instant tickets a hand-crafted, nostalgic feel that is perfect for the holiday season.
“Like Pollard Banknote, the Idaho Lottery embraces and promotes innovation, making us great partners. Due to their desire to keep ahead of industry trends and willingness to introduce new products, the Idaho Lottery continues to incorporate successful, innovative products into its Scratch Game™ portfolio,” said Byron Peterson, Director, Sales & Marketing, Pollard Banknote. “We are eager to continue to work with Idaho to identify new opportunities to drive growth and revenue that supports Idaho’s public schools and the State’s Permanent Building Fund.”
“Pollard Banknote has demonstrated their responsiveness and willingness to dedicate the necessary resources required to assist the Idaho Lottery to improve the products and services we provide to our players. This commitment has been met with marketplace acceptance and success, which translates into meaningful dividends for the State of Idaho,” said Jeff Anderson, Idaho Lottery Director. “The Lottery strives to be at the forefront of industry innovation and we look forward to continuing our partnership with Pollard Banknote to help strengthen our Scratch Game™ portfolio.”
About Idaho Lottery
The Idaho Lottery responsibly provides a variety of entertaining games featuring Powerball, Mega Millions, Scratch Games™, and PullTabs, with a high degree of integrity to maximize the dividend for Idaho public schools and the permanent building fund. Since their inception in 1989, the Idaho Lottery has sold over $3.1 billion in products, awarded over $1.9 billion in prizes to players, returned $186.5 million in retail commissions, and distributed $744 million in Lottery dividends to Idaho public schools and the Permanent Building Fund. To learn more, please visit www.idaholottery.com.