This extension continues Pollard Banknote’s long-standing partnership with the Lottery that began in 1998. This relationship is a testament to the company’s ability to foster enduring, cooperative, and mutually beneficial relationships with its lottery partners, together fulfilling the common goal of increasing revenues and profits that support good causes—such as improving the quality of life for the people of Arizona. In addition to providing instant ticket printing to the Arizona Lottery, Pollard Banknote delivers marketing support and strategic planning, research, and design testing.
The year 2016 marked the Arizona Lottery’s 35th anniversary. To celebrate, the Lottery launched a 35th anniversary family of instant tickets at the $1, $2, $5, and $10 price points. The tickets featured Pollard Banknote’s patented Scratch FX®, an innovative printing process that adds a celebratory holographic shine to the ticket design, making it a perfect way to commemorate three-and-a-half decades of contributing to important programs that benefit Arizona residents. During this momentous year, the Lottery also launched its first ticket on Pollard Banknote’s Eco Scratch™ stock. The brown kraft paper effect of Eco Scratch™ on $1 Letter to Santa gave the ticket the nostalgic look of a classic brown envelope, which appealed to players. Letter to Santa’s 10-week average sales were 34% higher than all other $1 games launched in Arizona since 2013!
“Our relationship with Pollard Banknote began nearly two decades ago, and in that time we have achieved great success implementing many of the company’s strategic recommendations,” said Gregg Edgar, Executive Director of the Arizona Lottery. “We have worked closely with Pollard Banknote to grow our instants sales and will continue to explore new ways to increase excitement for our players, sales for our retailers, and transfer dollars to our beneficiaries.
“We are very proud of our enduring partnership with the Arizona Lottery,” said Brad Thompson, Director, Sales & Marketing, Pollard Banknote. “Through ongoing consultation, the Lottery has taken advantage of many of our print innovations over the years, including Scratch FX® and the recent launch of the Lottery’s first Eco Scratch™ ticket. We are excited to have the opportunity to continue working with the Lottery to offer the best games and services in order to generate revenues for a variety of vital state programs.”
The Arizona Lottery’s mission is to support Arizona programs for the public benefit by maximizing net revenue in a responsible manner. Since 1981, the Lottery and its retail partners have generated more than $3 billion in net funding in support of programs that help to improve the quality of life for the people of Arizona. Proceeds from Lottery ticket sales—more than $3.7 million per week—help fund arts and education, community enrichment, economic development, environmental conservation, health and human services, and public safety programs. Learn more at www.arizonalottery.com.