Press Release

Pollard Banknote Introduces An Iconic Star To Its Cast Of Licensed Brands — Marilyn Monroe™

WINNIPEG, Manitoba, September 8, 2017 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) a leading lottery partner that provides instant tickets, interactive solutions, and marketing support, announces the addition of Marilyn Monroe, one of the greatest icons of the 20th century and a Hollywood legend, to its expanding licensed games portfolio. Under the agreement with The Estate of Marilyn Monroe, Pollard Banknote now offers Marilyn Monroe branded instant tickets to lottery clients across North America.

/_uploads/images/MM_ticket.jpgMarilyn Monroe rose to fame in the 1950s and 1960s, starring in 33 feature films and winning numerous awards including a Golden Globe for her brilliant comedic performance in Some Like it Hot. Today, Marilyn’s unique blend of beauty, talent, humor, and style continue to inspire the world’s top artists, designers, and social influencers. On June 1st, in celebration of Marilyn’s Birthday, social media posts generated 150+ million impressions among brand partners, press, and fans alike.

Marilyn Monroe’s popularity on social media is a testament to her timelessness. More than 15.8 million fans interact with the Marilyn Monroe brand via Facebook, Twitter, Instagram, and Pinterest. This strong presence adapts naturally into Pollard Banknote’s lottery program, resulting in invaluable player engagement.

Marilyn’s global brand awareness drives engagement—and introducing Marilyn Monroe™ to Pollard Banknote’s suite of licensed brands provides an opportunity for lotteries to launch an exciting legacy brand that is top-of-mind with today’s customers. Ticket designs are distinctly Marilyn, capturing her iconic look and commanding attention at retail. Diversifying licensed games portfolios with this strong female lead is sure to be a box-office smash with lotteries throughout North America.

“The aspirational essence of Marilyn Monroe lends itself perfectly to engaging and attractive ticket art and robust marketing programs,” said Sina Aiello, Pollard Banknote’s Vice President, Marketing. “This program offers exciting experiential elements that will maximize customer engagement and encourage repeat purchases.”

FOR MORE INFORMATION, CONTACT:
Sina Aiello
Vice President, Marketing
Telephone: (204) 474-2323
saiello@pbl.ca

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise. -30-

For More Information

Doug Pollard
Co-Chief Executive Officer
dpollard@pbl.ca

John Pollard
Co-Chief Executive Officer
jpollard@pbl.ca

Rob Rose
Chief Financial Officer
rrose@pbl.ca