Press Release

Minnesota Lottery’s Instant Sales Vault Upwards

WINNIPEG, Manitoba, October 24, 2017 /CNW/ Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) extends congratulations to the Minnesota State Lottery (“Minnesota Lottery”) on the success of two recent games, its $10 $8,000,000 Cash Blowout and the $20 Cash Vault Crossword oversized ticket, both launched in summer 2017. These money-themed tickets experienced sales worthy of the Lottery’s record books.

/_uploads/images/cash_blowout.jpgBased on 10-week average sales, $8,000,000 Cash Blowout is the Lottery’s top-selling $10 game since 2004! The unique prizing offered by the Lottery’s “Cash Blowout” games—first introduced in 2014—has always been successful in Minnesota. Loaded exclusively with $50 and $100 prizes, players remember and share their winning experiences. This most recent game, $8,000,000 Cash Blowout, printed by Pollard Banknote, has proven to be the most successful ever! 

/_uploads/images/cash_vault.jpgCash Vault Crossword is the Lottery’s best-selling $20 crossword game to date (based on 10-week average sales). The Lottery has cashed in by leveraging an oversized ticket format (larger than 48 square inches in area). Cash Vault Crossword is the fifth oversized ticket Pollard Banknote has printed for the Minnesota Lottery. The first ticket, Big Cash Crossword (2012), made a big impression on the judges at the North American Association of State and Provincial Lotteries (NASPL), who chose the ticket as a Finalist for the Best New Instant Game of the Year!

Cash Vault Crossword continues to build the “big ticket” product line by offering great play value. The game design offers a combination of features that lottery players love—a top prize of $300,000, four crossword grids, an instant-win bonus, and a coupon that can be redeemed at retail for a free Progressive Print-N-Play® Crossword game.

“We are very excited to continue our strong partnership with Pollard Banknote,” said Jason LaFrenz, Director of Marketing and Sales, Minnesota Lottery. “We rely heavily on our primary printing partner for game design, marketing, and strategy leadership. Pollard Banknote continues to help the Lottery enhance our product portfolio through its innovative products and deep understanding of our instant ticket market which helps build our overall brand and increase revenue for the General Fund and the Minnesota environment.”

“Pollard Banknote has been a proud partner with the Minnesota Lottery for almost a decade,” said Byron Peterson, Director, Sales & Marketing, Pollard Banknote. “The Lottery and Pollard Banknote both share a vision of driving sales through delivering innovative and entertaining games that engage players and retailers.”

The Minnesota Lottery has been supporting good causes throughout the state since 1989. Over the years the Lottery has raised over $2.8 billion that is directed to the General Fund and the Minnesota environment. The General Fund supports education, health care, local governments, and public safety. The funds also help the environment in many ways through the Environment and Natural Resources Trust Fund. For more information about the Lottery, please visit www.mnlottery.com.