The Lottery’s 30th anniversary year also marked the launch of their first $30 ticket as part of this family of games—a thematic tie-in to the milestone anniversary. Players could also enter any non-winning 30th Anniversary Scratch Gameticket for a second chance draw with an opportunity to win cash prizes up to $30,000.
“Pollard Banknote’s collaboration on our 30th Anniversary family of games captured the playing public’s interest in this milestone year,” said Jeff Anderson, Idaho Lottery Director. “We have been extremely pleased with the results of our 30th Anniversary Scratch tickets. They’ve led the way in the Idaho Lottery achieving record sales and dividends for our good causes. It’s been a terrific way to celebrate our success on behalf of public education in Idaho.”
“We’ve had the pleasure of bringing many exciting games to market in Idaho,” said Byron Peterson, Director, Sales & Marketing, Pollard Banknote. “It’s an honor to help the Lottery celebrate its 30th anniversary with thesethree eye-catching tickets, and we look forward to helping the Lottery introduce innovative new games for many more years to come.”
Over the years, the Lottery has leveraged leading innovations such as Pollard Banknot e’s Clear Play™, Scratch FX®, Spectrum Scratch FX®, Glitter FX™, Eco Scratch™, and specialty inks such as neon. Scratch FX® enhanced all three 30th Anniversary tickets, making the colorful diamond and firework designs sparkle and stand out at retail.
The Idaho Lottery responsibly provides entertaining games with a high degree of integrity to maximize proceeds for education in Idaho. Since its inception in 1989, the Lottery has returned more than $906 million to the State’s Public School Building Account and the Permanent Building Fund. For more information, please visit idaholottery.com.