This extension continues Pollard Banknote’s long-standing relationship with the Lottery that began over 17 years ago, and is a testament to the company’s ability to foster enduring, cooperative and reliable relationships with its Lottery partners to fulfill the common goal of increasing revenues and profits to support good causes.
“Since we began working with Pollard Banknote almost two decades ago, we have developed a strong partnership with the company and look forward to building on the success we have already achieved together,” said Tony V. Bouie, executive director of the Arizona Lottery. “We have worked closely with the company to leverage its unique products to help grow our instant and pull-tab ticket sales and will continue to explore new innovations that will offer our players even more value and excitement.”
In addition to providing instant game and pull-tab ticket printing to the Arizona Lottery, Pollard Banknote provides marketing support and strategic planning, research, design testing, and portfolio management. As the Lottery’s main provider of Bingo games, Pollard Banknote has helped grow category sales by 32% over the last six years, reaching a record-setting $42 million in total Bingo sales in fiscal year 2014. Pollard Banknote has also produced the majority of the Lottery’s Crossword games, with sales steadily trending up in this core category over the past five years.
“We are very proud of our enduring partnership with the Arizona Lottery,” said Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote. “Through ongoing consultation, the Lottery has over the years taken advantage of many of our print innovations, including Scratch FX® and the upcoming summer launch of a family of games featuring our striking neon ink. We are very excited to have the opportunity to continue working with the Lottery to produce the best games possible to generate revenues for a variety of state programs.”
The Arizona Lottery operates entirely from the revenue it generates through the sale of its products. It does not receive any General Fund dollars from the state. Since July 1981, the Arizona Lottery has paid out more than $5.8 billion in prizes to players, more than $3 billion in net funding to the state and more than $686 million in commissions to retailers. Proceeds from sales of lottery tickets—nearly $3.4 million per week—fund a variety of state programs including economic and business development, education, environmental issues, and health and public welfare. In FY2014, the Lottery contributed $175.6 million to various state funds.