Pengedryss, sold at the 50 Norwegian kroner (kr) price point, launched earlier this year, and the 30 kr KryssordFlax will be available at Norwegian retailers in late summer.
Pollard Banknote’s Eco Scratch™ leverages the latest package design trend—kraft paper. This trend is part of the shift toward clean, simple designs that stand out at retail. Consumer packaged goods companies are capitalizing on this material to give products a handcrafted, one-of-a kind feel or to highlight an environment-friendly feature. Although the organic, recycled look and feel of Eco Scratch™ lends itself to vintage designs, it is also perfect for creating striking modern designs when combined with well-chosen fonts and colors.
“Pollard Banknote’s Eco Scratch™ adds a new, distinct look to our instant game portfolio. It offers a unique alternative to foil and white card stock, and printing on this stock gives us color options and combinations that are simply not possible with standard stocks,” explained Vibeke K. Haakonsen, Brand Manager, FLAX (Norsk Tipping’s instant product line). “We like to change the ticket art on our base games regularly, and Eco Scratch™ is the latest print innovation available.”
Pollard Banknote’s Eco Scratch™ tickets also offer lottery players an eco-friendly way to play and win! Eco Scratch™ paper stock is made from 60% recycled fibers (35% post-consumer).
“As an impulse purchase, an instant ticket must be eye-catching. Eco Scratch™ offers a whole new look, allowing tickets to cut through retail clutter, while also catering to environmentally conscious players,” said Nancy Bettcher, Vice President, Product Innovation & Development, Pollard Banknote. “Norsk Tipping is no stranger to trying new products and utilizing the most cutting-edge and creative ticket art designs, so it is no surprise that they are the first lottery to launch an Eco Scratch™ game. The list of lotteries taking notice of this innovation’s multifaceted value proposition is growing, with US and other international lotteries recently adding Eco Scratch™ to their instant ticket offerings.”
Located in Hamar, Norway, Norsk Tipping is a wholly state-owned lottery. Founded in 1948, the Lottery’s main objective is to provide the Norwegian people with entertaining games in a socially responsible manner. In FY2014, Norsk Tipping contributed a record 4.2 billion kr (approximately $536 million USD) to a variety of sports, culture, volunteer, and other charitable organizations.