Held in San Antonio, Texas, this year’s conference brought together lottery delegates to explore strategies for growing sales in the traditional retail landscape. Focused primarily on instant games, the conference created a space for lotteries to concentrate on cultivating an important segment of their business. Pollard Banknote has provided instant ticket printing and support services for the Texas Lottery Commission (“Texas Lottery”) since 1999, and was thrilled to host the conference in their state.
As the traditional shopping environment evolves in the face of emerging technologies, such as social media and digital apps, lotteries are tasked with finding new ways to keep pace with these changes by adopting new instant ticket products and retail strategies that attract and engage players. The conference offered lottery clients the unique opportunity to share successes and exchange ideas to improve retail sales in an interactive and informative setting.
Doug Pollard, Co-Chief Executive Officer, Pollard Banknote, welcomed participants from across North America and international markets with a presentation on emerging trends in the retail space.
During the three-day event, representatives from 24 lotteries took part in a variety of activities, such as strategy-focused presentations, retailer roundtables, and networking sessions, that allowed them to gain new insights from peers and industry experts while forming productive relationships with lottery leaders from around the world. Utilizing market research, case studies, and hands-on experience, attendees exchanged ideas about various topics including product innovations, game launches, and new retail strategies.
“We were thrilled that Pollard Banknote chose to host this year’s Global Xchange conference in Texas,” said Gary Grief, Executive Director of the Texas Lottery. “The close proximity allowed a number of our own team members to attend so they could share our success stories and learn from lotteries in the United States and across the globe. Being able to participate in this conference is a valuable experience that inspires our team to get creative and approach instant ticket sales from a fresh perspective so that we can generate even more revenue for the benefit of our state.”
“We were delighted to host this forum for our clients and were overwhelmed by the positive response we received from our global lottery partners,” said Doug Pollard. “We always look forward to this conference and the opportunity to spend time with our clients in the spirit of learning. We are proud to foster connections that help to create a community of lottery leaders who can draw from each other’s experiences to achieve greater successes for the good causes they support.”